Our company is lovingly dedicated to the spirit of Hygge. We try to embody its message in all that we do. Originally a Danish term, Hygge (hoo-gah) is roughly translated as “well-being,” but it's closer to the notion of coziness. It's about closeness, warm moments and making every day count.
There aren’t any strict rules for what makes something Hyggeligt (Hygge as an adjective). You sort of know it when you feel it. Hygge can be anything from a candlelit holiday feast with family, to curling up under a blanket with a good book. It could be a bonfire at the beach with friends or taking your morning cup of tea in a pretty cup.
Hygge places value on the so-called “little things” in life, quiet pleasures and creature comforts that really aren’t small or unimportant at all. Hygge is about enjoying tender, intimate moments and fun times with friends in real time.
We try to reflect the Hygge philosophy in all of our products, both things we curate and things we actually invent ourselves. We think all of our offerings are at least a little Hyggeligt in some way.
For example, many of our products smell amazing. Another quality we look for is things that are very–exceptionally–soft. (Must pass cheek rub test.) Also, things that make YOU soft, like gloves and socks infused with Argan oil and shea butter. Several of our products appeal to multiple senses.
Something else we love: objects with extra, surprising elements, like a pocket in a towel or a scarf, or a plant stand featuring phone-charging outlets. We want to provide you with details that delight.
In sum: We’re on a mission to make our customers happy through the simple pleasures of life and Hygge.
We believe there’s never been a better time or a bigger need for Hygge. As we see it, there’s too much strife in the world currently and things seem to be getting more conflicted all the time. Now more than ever, people need to feel the sense of home, pleasure and belonging that Hygge can bring.
Thanks for reading. We look forward to delivering you your own happy-making, Hygge experiences very soon!
The MinxNY Team
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