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HYGGE (HOO-GAH) Philosophy
As a company lovingly dedicated to the spirit of Hygge, we embody its message in all that we do with our deliciously-smelling, ridiculously-soft, fantastically-innovative and totally de-stressing range of products. Originally a Danish term, Hygge is roughly translated as “well-being,” but it's closer to the notion of simplicity, warmth and comfort.