Here at MinxNY, Hygge isn't some celebrity fad or chic trend. Nope, Hygge (hoo-gah, the Danish concept of celebrating fun times with family and friends, comfortable and comforting accessories, and seizing the day) is our whole brand
Happiness, it turns out, blooms from life’s most simple pleasures. What really makes us content are the basics: closeness, comfort, and the everyday celebrating we do whenever we’re with people we care about.
This is Hygge’s time. It’s just a feeling in the air. That and about 20 new books on the subject--from spiritual guides, to organizational guides, to cookbooks--plus dozens of blogs, YouTube channels and TV show appearances